Blog Entry# 2040107
Posted: Oct 28 2016 (14:36)
Last Response: Oct 28 2016 (14:36)
Other NewsKM/Kolkata Metro -Oct 28 2016 (14:18) Kolkata metro looks to private ads for revenue boost
Jayashree 36428 news posts
In a bid to cut losses by increasing non-fare revenues, Kolkata Metro is workng on a plan to invite corporates to brand its 24 stations, a top official said on Thursday.
Under a scheme called 'Own Your Station', private companies on shelling out a hefty amount will get advertising rights in all the metro stations and do a variety of branding exercises, Kolkata Metro General Manager M.C. Chauhan said at a CII Conference here on ease of doing business with Indian Railways.
"We will shortly float tenders to invite expressions of interests (EoIs),"...
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