In a significant measure to promote Self-Help Groups, Indian Railway Catering and Tourism Corporation (IRCTC) has decided to rope in SHGs in making regional cuisine products produced by such groups available to travelling passengers on e-catering service platform of the PSU, Bureaucracy Today has learnt.
The IRCTC in association with the National Bank for Agriculture and Rural Development (NABARD) is joining hands with SHGs formed by MAVIM - Mahila Arthik Vikas Mahamandal, and Lupin Human Welfare Research Foundation in the Konkan region to bring the delectable Konkani cuisine right... more...
on the seat of a train passenger through its e-catering service popularly known as “Food on Track”.
This pilot project will be launched at Sawantwadi Road Station of the Konkan Railway in Sindhudurg District of Maharashtra on December 3. This step is in line with the Budget announcement of the Union Railway Minister Suresh Prabhakar Prabhu wherein it was stated that Railways will promote products made by Self Help Groups, consisting mainly of women and youth. This will not only provide an enriched variety of local homemade foods to the passengers but will help generate local employment, empower women and ensure inclusive growth. The move will also support persons from weaker sections in a big way.
The partnership with NABARD to provide support and access to the IRCTC website would ensure extensive e- marketing for products produced by the SHGs would lead to increase in rural incomes.
The empanelled SHGs will be displayed on e-catering website www.ecatering.irctc.co.in. with their menu and prices. Passenger may choose meal or food items offered by SHGs and place the order. This will help in sustainable development of SHGs.
The local cuisines produced by SHGs will be in addition to the other food choices made available on e-catering system by popular food aggregators like Dominos, Haldiram, KFC and Sarvana Bhavan to expand the culinary choices of travelling passengers.
This step also assume significance as it integrates the rural population with cashless transaction system through e-catering service where the payment to these SHGs for the services provided will be directly credited to their accounts through online payments. This is not only a passenger friendly measure by leveraging technology but would bring SHGs under the ambit of Digital India Programme of the Government of India.
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