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News Entry# 288261
  
Dec 11 2016 (05:41)  Rajdhani Express to be turned into an advertisements on wheels (www.asianage.com)
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News Entry# 288261   Blog Entry# 2087093     
   Tags   Past Edits
Dec 11 2016 (5:41AM)
Train Tag: New Delhi - Mumbai Central Rajdhani Express/12952 added by श्रम शक्ति सुपरफास्ट^~/489070

Posted by: Àťhàŕvà070053^~  6 news posts
Mumbai: Come New Year and the iconic red Rajdhani Express will be covered with advertisements in vinyl plastic, said railway officials. The railways expects revenue of Rs 67 lakh per month from these advertisements, which have been recommended by a new section within the Railway Board with a view towards increasing revenue without hiking fares.
A total of seven trains, including the red Rajdhani Express, the yellow-and-green air-conditioned Duranto, and five August Kranti Express trains will be part of this initiative. Officials said that the entire process of wrapping these trains will take around five months and work will begin from January. As per norms, parties to the contract will be able to use these trains for advertisements for the next five
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years.
Western Railway’s (WR’s) chief public relations officer Ravindra Bhakar confirmed the news and said, “The proposal was made by a new department that has been created at Delhi and if all the formalities are completed without a glitch, the work of wrapping will begin in January.”
Apparently, the Railway Board and the railway ministry have been asked to find new ways of increasing revenue. “The Rajdhani is an icon in the railways; you can recognise a Rajdhani the instant you see it on the tracks, heading to its destination. But the issue is that we cannot afford this iconic train, so the proposal is that we use this connect it has with people and earn some money since increasing fares is a very sensitive issue in our country,” said a railway official.
Importantly, coaches of these trains are Linke Hofmann Busch (LHB) type, i.e. they are more sophisticated looking as well as faster in terms of running time.

3 posts - Sun Dec 11, 2016 - are hidden. Click to open.

  
742 views
Dec 13 2016 (19:49)
For Better Managed Indian Railways~   1870 blog posts
Re# 2087093-4            Tags   Past Edits
Earning extra is a welcome step for IR, start is small but the revenues may increase drastically in future.
Moreover cost of painting shall be saved, and the advertiser shall invariably use superior paints/ coatings.
Even in the advertised train IR must devise some system like a compulsory strip along the length of coach with a particular colour to identify the class of train like Rajdhani/ SF express/ M-Express/ Passenger etc.

  
742 views
Dec 13 2016 (19:56)
UP me ek baar phir Akhilesh Sarkaar^~   77536 blog posts   5080 correct pred (77% accurate)
Re# 2087093-5            Tags   Past Edits
Only 6 news post till now

  
732 views
Dec 13 2016 (20:01)
Àťhàŕvà070053^~   29964 blog posts   2432 correct pred (67% accurate)
Re# 2087093-6            Tags   Past Edits
Hahahaha
Jab bhi koi news post krta hu to likha aata h "news already posted"
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