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News Entry# 288002
  
Dec 08 2016 (17:58)  Samta Express renamed after Vizag Steel, thanks to brand promotion (indiatoday.intoday.in)
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News Entry# 288002     
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Posted by: Jayashree ❖ Amita  36403 news posts
In a bid to promote the Vizag Steel, the Visakhapatnam-bound Samta Express has been renamed as Vizag Steel Samta Express.
Railway Minister Suresh Prabhu, along with Minister of Steel Chaudhary Birender Singh, flagged the newly-rechristened express train at the Hazrat Nizamuddin railway station earlier today.
Railway Minister Suresh Prabhu at the flagging-off ceremony of Vizag Steel Samta Express.
As a part of the branding
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exercise, Vizag Steel Samta Express will feature the steel plant's ads in its coaches, name boards, arrival and departures announcements etc..
The East Coast Railway, Waltair Division, facilitated this branding opportunity with the Indian Railways to Rashtriya Ispat Nigam Limited (RINL), Vizag Steel's corporate entity.
This association with the Indian Railways is expected to boost the steel plant's brand "as a house hold name", as Vizag Steel Samta Express would be passing through several regions between New Delhi's Nizamuddin and Andhra Pradesh's Visakhapatnam.
The Visakhapatnam Steel Plant, popularly known as RINL-Vizag Steel, is the country's first shore based integrated steel plant with a capacity of 6.3Mtpa of liquid steel.
In a bid to promote the Vizag Steel, the Visakhapatnam-bound Samta Express has been renamed as Vizag Steel Samta Express. Railway Minister Suresh Prabhu, along with Minister of Steel Chaudhary Birender Singh, flagged the newly-rechristened express train at the Hazrat Nizamuddin railway station earlier today. Advertisement: Replay Ad
Railway Minister Suresh Prabhu at the flagging-off ceremony of Vizag Steel Samta Express. As a part of the branding exercise, Vizag Steel Samta Express will feature the steel plant's ads in its coaches, name boards, arrival and departures announcements etc.. The East Coast Railway, Waltair Division, facilitated this branding opportunity with the Indian Railways to Rashtriya Ispat Nigam Limited (RINL), Vizag Steel's corporate entity. This association with the Indian Railways is expected to boost the steel plant's brand "as a house hold name", as Vizag Steel Samta Express would be passing through several regions between New Delhi's Nizamuddin and Andhra Pradesh's Visakhapatnam. The Visakhapatnam Steel Plant, popularly known as RINL-Vizag Steel, is the country's first shore based integrated steel plant with a capacity of 6.3Mtpa of liquid steel.
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