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News Entry# 289321
  
Dec 21 2016 (19:47)  TRACK DEATHS DROP 29% DURING RAIL SAFETY WEEK (www.google.co.in)
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News Entry# 289321     
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Posted by: Yuva Rahul~  109 news posts
Increased awareness brings down average casualty figures from 57 to 40, say GRP
A host of initiatives that also included magic shows to raise awareness of commuter safety paid off for authorities of city's suburban network during the railway safety with a welcome drop in average deaths from 57 to 40 over seven days that is a fall of 29 per cent.The Government Railway Police (GRP), which ran the campaign between November 27 and December 4, used a combination of innovative ways to reach out to commuters -magic shows, human chains, TV ads, essay competitions - to bring down mishaps on railway tracks that kill over 3,000 commuters every year.
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Commissioner Niket Kaushik said, "We carried out extensive drives to create awareness amongst the railway commuters.Safety of the railway commuters was our motto."
During the week, the GRP identified three spots that see excessive track crossing. Human chains were formed to appeal to people to avoid the risky shortcut. The cops took the help of local cable networks and social media to play short ads to get their message across to the masses. The 90-second adverts were also played at big stations such as CST, Kalyan, Lokmanya Tilak Terminus, Bandra Terminus.
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