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Mon Aug 21, 2017 23:38:28 ISTHomeTrainsΣChainsAtlasPNRForumGalleryNewsFAQTripsLoginFeedback
Mon Aug 21, 2017 23:38:28 IST

Blog Entry# 1967257  
Posted: Aug 19 2016 (15:48)

3 Responses
Last Response: Aug 19 2016 (16:17)
  
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Aug 19 2016 (15:48)  
 

Biplob Kagyung~   4760 blog posts   1685 correct pred (74% accurate)
Entry# 1967257            Tags   Past Edits
Rail Analysis India
Indian Railways To Roll Out Adwrapped Trains including Rajdhani & Shatabdi
click here
‪#‎RailAnalysis‬ ‪#‎IndianRailways‬

  
432 views
Aug 19 2016 (15:50)
Biplob Kagyung~   4760 blog posts   1685 correct pred (74% accurate)
Re# 1967257-1            Tags   Past Edits
Indian Railways is going to start adwrapped trains with start of tendering process for 23 trains. It also includes Rajdhani & Shatabdi trains.
People who viewed this, also viewed: 4 New Categories of Trains Announced by Suresh Prabhu
Plan Details:
* Railways is seeking 300 crore revenue from the wrapping the outside surface of the trains.
*
...
more...
To start with, railways is putting 23 trains in central & western zone & the bid has to be submitted by September 3.
* 6 Groups have been divided which includes Rajdhani, Shatabdi, Double Decker, mail & Express trains.
* Indian Railways is now planning to take this in a big way and to wrap morethan 10,000 trains.
* “Using outer surface of trains for advertising has good potential to earn revenue as it will catch eyeballs and industry will get a captive audience. It will also save the cost of painting of coaches and easy to maintain. The idea is that railways income should not be solely dependent on freight and passenger fare,” said a senior railway officer.
* A study conducted by RITES shows that railways has a potential to earn INR 10,000 crore per year from selling advertising space.
* The government run transporter is now focusing on 3 non fare areas for generating revenues- train wrapping, display network, advertising on external surface.
* Railway Minister Suresh Prabhu in his budget speech has focused on exploring non fare revenues for improving ailing railways.
* A non fare revenue directorate has been created in the Railway Board with a mandate for enhancing revenues by 10 percent to 20 percent from non-tariff sources.

  
431 views
Aug 19 2016 (16:09)
Biplob Kagyung~   4760 blog posts   1685 correct pred (74% accurate)
Re# 1967257-2            Tags   Past Edits
So We can See Advertised Rajdhani, Shatabdi Duronto etc.
1. Sealdah Rajdhani in BSNL Livery
2. Kanpur Shatabdi in LIC Livery
3. Ahemadabad Shatabdi in Vodafone ZooZoo Livery (Currently Running with Livery)
Many LHB Rajdhani
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more...
were having SAIL, GAIL etc livery Now Not a Single Rajdhani.
So we can see Upcoming Rajdhanis Shatabdis Durontos etc in Advertising Livery.
Now IR should use AMUL like Brands in Locomotives also like BRC WAP5 Has All having AMUL Livery.

  
382 views
Aug 19 2016 (16:17)
Biplob Kagyung~   4760 blog posts   1685 correct pred (74% accurate)
Re# 1967257-3            Tags   Past Edits
Credit to Original Photographers.
Many CR and KR using Advertisement technique in Normal ICF Trains. Especially I have seen BSNL or Maharashta Tourism Ajanta Caves in Mighty 12137/38 FZR CSTM Punjab Mail

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