Indian Railways is going to start adwrapped trains with start of tendering process for 23 trains. It also includes Rajdhani & Shatabdi trains.
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Plan Details:
* Railways is seeking 300 crore revenue from the wrapping the outside surface of the trains.
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To start with, railways is putting 23 trains in central & western zone & the bid has to be submitted by September 3.
* 6 Groups have been divided which includes Rajdhani, Shatabdi, Double Decker, mail & Express trains.
* Indian Railways is now planning to take this in a big way and to wrap morethan 10,000 trains.
* “Using outer surface of trains for advertising has good potential to earn revenue as it will catch eyeballs and industry will get a captive audience. It will also save the cost of painting of coaches and easy to maintain. The idea is that railways income should not be solely dependent on freight and passenger fare,” said a senior railway officer.
* A study conducted by RITES shows that railways has a potential to earn INR 10,000 crore per year from selling advertising space.
* The government run transporter is now focusing on 3 non fare areas for generating revenues- train wrapping, display network, advertising on external surface.
* Railway Minister Suresh Prabhu in his budget speech has focused on exploring non fare revenues for improving ailing railways.
* A non fare revenue directorate has been created in the Railway Board with a mandate for enhancing revenues by 10 percent to 20 percent from non-tariff sources.