POSTED BY IRI PRESS CORRESPONDENT RDB in NEWS FORUM
"Railway company 'renames' central station after local noodle delicacy
Takamatsu Station's renewed station nameboard carrying its official name and its nickname, Sanuki Udon Station. (Photo courtesy of Shikoku Railway Co.)
TAKAMATSU -- For all you future travelers to Kagawa Prefecture, if your ticket reads "Final Destination: Sanuki Udon Station," instead of the anticipated Takamatsu Station,...
more... don't rush to return it -- you're still on the right train.
Starting from March 29, Takamatsu Station in the prefecture's capital city Takamatsu will also be known by a new "official" nickname, "Sanuki Udon Station," its operating company Shikoku Railway Co. (JR Shikoku) announced on March 26.
The move is the latest pitch of Kagawa Prefecture's ongoing PR campaign that was launched in October last year to boost tourism and promote its popularity through local delicacies, including the well-known noodle dish "Sanuki udon" and other local food and drinks.
As part of the most recent campaign, the station nameboard will carry both names -- the official Takamatsu Station and the nickname Sanuki Udon Station -- which will be accompanied by colorful noodle illustrations, the prefecture's unofficial name "Udon Prefecture" to the left of the board and Takamatsu City to the right."
NOW IS THERE ANYTHING WRONG IF OUR ADMINS NAME THEMSELVES AS KUTTY DOSA, GHEE ROAST, PRAWN CURRY etc.